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Granular Google Ads Campaign Funnel: How to Structure Campaigns for Every Stage of the Buyer Journey
If you're only running one type of Google Ads campaign and expecting consistent conversions—you're leaving money on the table. At YRV...
Jade Javier
1 day ago2 min read
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Marketing Qualified Lead vs Sales Qualified Lead: The Ultimate Breakdown
Understanding the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) is crucial for building a stronger, more efficient sales funnel. In this breakdown, we’ll explore what sets them apart, why each stage matters, and how aligning your marketing and sales teams can drive better results.
Jade Javier
Apr 292 min read
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Quest for the Metaverse: Ahead of Its Time or a Bumbled Launch?
The Metaverse is a “hypothetical iteration of the Internet as a single, universal, and immersive virtual world that is facilitated by the...
Jade Javier
Apr 293 min read
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Creative Samples: Shaping Our Client’s Email Roadmap
Sub2Empire charged YRV Dynamics with scaling enrollment for their creative financing courses and lending business. This included...
Jade Javier
Apr 292 min read
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Tips for Optimizing Your Business Approach in a Gig Economy
We all know the feeling. You’re not winning the jobs you’re applying to. You’ve sent hundreds of proposals and spent hundreds of dollars...
Jade Javier
Apr 293 min read
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Google AdWords and Meta Blueprint Certifications
I’ve always held my team and myself to the highest standard regarding platform certifications in the paid search and social space. Most...
Jade Javier
Apr 293 min read
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Meta Blueprint Exam: Planning vs. Buying
Both tests are great choices for buyers, but they don’t test general buying knowledge. The Blueprint exam validates your understanding of...
Jade Javier
Apr 294 min read
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Google Shopping: Integrating with Merchant Center and Improving Performance
Starting with the basics, what is Google Shopping Google Shopping's first iteration was called Froogle, a pun on the word “frugal.”...
Jade Javier
Apr 295 min read
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iOS17 Survival Kit: Maintaining ROI
iOS 17 is here. Yousaf Yunes, CEO and Founder at YRV Dynamics has developed the following background and answers to help navigate the ups...
Jade Javier
Apr 294 min read
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