Ever heard of MER? It's okay; most marketers don’t know what MER is. MER stands for Media Efficiency Ratio. It's similar to ROAS (Return...

YRV Dynamics has been experimenting with various levels of Google placements vs. conversion success— both with and without PMAX. Right...

YRV Dynamics accepted an assignment as the paid search and social media agency of record for a self-help platform start-up. The client...

There has been tremendous chatter on which is better: PMAX is better vs. Google Shopping campaigns for sales conversions.  YRV Dynamics...

YRV Dynamics  was charged with a mandate from a premiere fashion client. The goal: run a successful Black Friday and Cyber Monday...