If you're only running one type of Google Ads campaign and expecting consistent conversions—you're leaving money on the table. At YRV...

Understanding the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) is crucial for building a stronger, more efficient sales funnel. In this breakdown, we’ll explore what sets them apart, why each stage matters, and how aligning your marketing and sales teams can drive better results.

The Metaverse is a “hypothetical iteration of the Internet as a single, universal, and immersive virtual world that is facilitated by the...

Sub2Empire charged YRV Dynamics with scaling enrollment for their creative financing courses and lending business. This included...

We all know the feeling. You’re not winning the jobs you’re applying to. You’ve sent hundreds of proposals and spent hundreds of dollars...

I’ve always held my team and myself to the highest standard regarding platform certifications in the paid search and social space. Most...

Both tests are great choices for buyers, but they don’t test general buying knowledge. The Blueprint exam validates your understanding of...

Starting with the basics, what is Google Shopping Google Shopping's first iteration was called Froogle, a pun on the word “frugal.”...

iOS 17 is here. Yousaf Yunes, CEO and Founder at YRV Dynamics has developed the following background and answers to help navigate the ups...

Ever heard of MER? It's okay; most marketers don’t know what MER is. MER stands for Media Efficiency Ratio. It's similar to ROAS (Return...

YRV Dynamics has been experimenting with various levels of Google placements vs. conversion success— both with and without PMAX. Right...

YRV Dynamics accepted an assignment as the paid search and social media agency of record for a self-help platform start-up. The client...

There has been tremendous chatter on which is better: PMAX is better vs. Google Shopping campaigns for sales conversions.  YRV Dynamics...

YRV Dynamics  was charged with a mandate from a premiere fashion client. The goal: run a successful Black Friday and Cyber Monday...