You’re running ads. You’re getting clicks. On paper, everything looks like it’s working. But if your leads aren’t turning into actual jobs, the problem usually isn’t your ads-it’s what happens after the click. Most home improvement contractors focus heavily on generating traffic through Google Ads, Facebook Ads, and paid media campaigns, but overlook the most critical part of the customer journey: the research phase. And that’s exactly where the majority of conversions are wo

An alcohol client approached our team to help their business. Their previous agency delivered mediocre results, barely scoring above a 1 ROAS (1.06, to be exact). They were given a few months to scale the brand, but instead, they generated little to no growth. After a previous client referred us, we secured a monthly retainer and went to work to put the brand on a roadmap to success. We immediately went to work and made a quick diagnosis: their pipes were not connected proper

If you're only running one type of Google Ads campaign and expecting consistent conversions—you're leaving money on the table. At YRV...

Understanding the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) is crucial for building a stronger, more efficient sales funnel. In this breakdown, we’ll explore what sets them apart, why each stage matters, and how aligning your marketing and sales teams can drive better results.

The Metaverse is a “hypothetical iteration of the Internet as a single, universal, and immersive virtual world that is facilitated by the...

Sub2Empire charged YRV Dynamics with scaling enrollment for their creative financing courses and lending business. This included...

We all know the feeling. You’re not winning the jobs you’re applying to. You’ve sent hundreds of proposals and spent hundreds of dollars...

I’ve always held my team and myself to the highest standard regarding platform certifications in the paid search and social space. Most...

Both tests are great choices for buyers, but they don’t test general buying knowledge. The Blueprint exam validates your understanding of...

Starting with the basics, what is Google Shopping Google Shopping's first iteration was called Froogle, a pun on the word “frugal.”...

iOS 17 is here. Yousaf Yunes, CEO and Founder at YRV Dynamics has developed the following background and answers to help navigate the ups...

Ever heard of MER? It's okay; most marketers don’t know what MER is. MER stands for Media Efficiency Ratio. It's similar to ROAS (Return on Ad Spend), providing a measuring stick for your overall marketing efforts. The calculation is similar to ROAS: divide your total earnings by marketing spend. Not by campaign or platform but the entire marketing spend. ROAS is specific to the platform, such as Meta or Google Ads, and the conversion value earned by the campaign, ad set, or

YRV Dynamics has been experimenting with various levels of Google placements vs. conversion success— both with and without PMAX. Right away, we noticed manual smart funnels work exceptionally well. Under the right conditions, manual funnels were the better choice than PMAX. This led YRV Dynamics founder-owner Yousaf Yunes to “…recommend using a traditional smart funnel approach when dealing with roughly 60-day or shorter time frames.” This case study will show how a manual sm

YRV Dynamics accepted an assignment as the paid search and social media agency of record for a self-help platform start-up. The client wanted to release new online classes that were six weeks long with a designated start date and corresponding curriculum. Some quick highlights of the courses: Included 1:1 sessions with a teaching guide and group learning sessions to facilitate larger questions and foster discussion of the week’s lessons. Courses were taught by notable leaders

There has been tremendous chatter on which is better: PMAX is better vs. Google Shopping campaigns for sales conversions. YRV Dynamics took to task and analyzed PMAX vs. other Google placements. Before we begin, let's discuss PMAX briefly. PMAX launched in November 2021; it's more recent than other Google products. In September of 2022 (roughly 10 months later), Smart Shopping campaigns were eventually replaced by PMAX. PMAX is a goal-based placement that shows advertiser ads

YRV Dynamics was charged with a mandate from a premiere fashion client. The goal: run a successful Black Friday and Cyber Monday campaign with key creative pieces, proven audiences, and jarring, high-profile placements that scale transactions. Our first action was to incorporate best practices, especially with high-profile sales events like Black Friday/ Cyber Monday: Go live early with deals and promo codes: We were live with Black Friday/ Cyber Monday deals roughly two mont