E-Commerce Retailer: Google Ads + Meta Ads

KEY RESULTS

ABOUT THE CLIENT

We worked with an e-commerce retailer running both Google Ads and

Meta Ads to generate online sales. The goal wasn't simply to push more traffic to the website.

We wanted both platforms doing what they were supposed to do:

bring in profitable purchases while making the existing advertising budget work harder.

From March 1 through April 30, 2026, both Google and Meta produced strong returns, with Shopping driving the majority of Google revenue and Meta's sales campaigns generating particularly strong purchase ROAS.

WHAT WE FOCUSED ON

On Google, the biggest focus was Shopping and high-intent search traffic.

We used Performance Max Shopping as the primary revenue driver while keeping branded Search separated so we could understand where sales were actually coming from.

Rather than looking at the account as one big number, we regularly reviewed campaign-level ROAS, search terms, conversion value, CPA, bidding, and budget allocation to identify where the money was being made.

The Performance Max campaign became the clear workhorse of the account, while weaker campaigns could be identified quickly instead of being allowed to absorb unnecessary spend.

On Meta, we separated purchase-focused acquisition and remarketing campaigns.

That allowed us to continue bringing new customers into the funnel while also going back after people who had already interacted with the brand. The strategy wasn't about chasing cheap clicks.

It was about giving each platform a clear job and optimizing toward actual purchases and revenue.

The Google Ad Results

The strongest campaign was Performance Max Shopping.

It generated approximately:

✓ $87,141.63 in conversion value

✓ $8,798.81 in spend

✓ 9.90X ROAS

✓ 564 conversions

✓ $15.60 cost per conversion

That one campaign accounted for roughly 91% of the account's total Google Ads conversion value.

The branded Search campaign added another $8,181.45 in conversion value from approximately $1,900 in spend, producing a 4.31X return.

This made it very clear where the account's strongest revenue was actually coming from.

The Meta Ads Results

Meta also performed strongly during the

same March-April period.

Across the account:

✓ $9,091.46 in total spend

✓ 443 purchases

✓ 14.29X average Purchase ROAS

The primary purchase campaign generated:

✓ 354 purchases

✓ $7,126.01 in spend

✓ $20.13 cost per purchase

✓ 13.98X Purchase ROAS

Remarketing was even more efficient:

✓ 88 purchases

✓ $1,848.28 in spend

✓ $21.00 cost per purchase

✓ 16.35X Purchase ROAS

So Meta wasn't simply supporting Google.

It was functioning as a highly profitable sales channel on its own,

with both acquisition and remarketing contributing to purchases.

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Key Takeaway

Over this two-month period, the business spent approximately $11,000 on Google Ads

and $9,100 on Meta Ads, with both platforms producing strong attributed returns.

Google generated more than $95,000 in conversion value at an 8.66X return,

with Performance Max Shopping responsible for the vast majority of that revenue.

At the same time, Meta produced 443 purchases at a 14.29X

Purchase ROAS, including a 16.35X return from remarketing.