Case Study — Premium Caviar Brand Email Marketing

KEY RESULTS

ABOUT THE CLIENT

We worked with a premium caviar brand that was already sending email

campaigns but wasn't getting the revenue or engagement they should have been.

The client had been managing email internally, but there wasn't much structure

behind the strategy. Campaign timing was inconsistent, the creative wasn't as polished

as the brand itself, and several important automated flows simply didn't exist.

The goal was to turn email into a more consistent revenue channel

rather than just another way to send promotions.

WHAT WE FOCUSED ON

We started by rebuilding the email strategy from the ground up.

That included improving subject lines, preview text, email copy, design, campaign timing,

and overall messaging so the emails felt more aligned with a premium brand.

We also worked on making the creative easier to scan and shop, with stronger

product placement, clearer layouts, and messaging built around what

customers were actually interested in.

One of the biggest opportunities was automation.

We introduced key flows that had been missing, including:

✓ Welcome Series

✓ Abandoned Cart

✓ Browse Recovery

We also recommended a 10% welcome offer to help turn new subscribers

into first-time customers. Rather than putting the account on autopilot,

we continued testing subject lines, creative, layouts, offers, and campaign themes each month.

The idea was simple: make every email work harder and build

revenue that didn't depend entirely on manually sending another campaign.

The Google Ad Results

From August through October, performance improved substantially.

Automated Flow Revenue

✓ August: $2,000.80

✓ September: $1,590

✓ October: $9,859

That represented roughly 393% growth from August to October.

At the same time, Meta produced 443 purchases at a 14.29X

Purchase ROAS, including a 16.35X return from remarketing.

Email Campaign Revenue

✓ August: $2,553.01

✓ September: $11,565.93

✓ October: $14,856.39

Campaign revenue increased by approximately

482% over the same period.

Engagement Improved As Well

Click-through rate increased from approximately 9% in

August to 20% in October, an improvement of roughly 122%.

More importantly, the revenue trend showed that both the regular campaigns

and the newly developed automated system were beginning to contribute meaningfully to sales.

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Key Takeaway

In just three months, automated flow revenue grew from roughly $2,000 to almost

$9,900, while campaign revenue increased from about $2,550 to nearly $14,900.

The biggest improvement wasn't simply sending more emails.

It came from putting a real strategy behind them — better creative, better messaging, stronger campaign planning, and automated flows working in the background.

By October, email had become a much stronger revenue driver for the brand.

The biggest win was building an email program that could generate sales through both active

campaigns and automated customer journeys instead of relying on one-off promotional sends.